Develop your strategy
We start by developing a strategic brand marketing strategy to create a clear message and a clear plan to grow, which ultimately strengthens your brand and makes your marketing more effective.
Strengthen your presentation
Our second focus will be on developing and managing your brand touchpoints and the content needed to share what you do best. These elements are crucial in getting your brand noticed.
Promote your business
The final area will focus on developing and managing an advertising and marketing plan that will increase brand awareness and customer engagement in order to help grow and meet your objectives.
MANAGEMENT + MARKETING SUPPORT
We can serve as your virtual CMO or outsourced marketing manager providing integrated brand management and marketing support that can grow with your company.
By subscribing to this plan, you’ll gain access to (cg) and his 18+ years of business and brand marketing expertise, strategy, management, guidance, insight, and marketing support.
Corey Gonzalez a.k.a. (cg) will partner with you and your team to help you grow and achieve your business, branding, and marketing goals. He’ll provide a framework to keep the project moving forward, develop strategic solutions to help you grow, identifying problems that need solving, and help implement strategies for success.
Our Brand Marketing Support Plan is designed to help you grow and achieve your goals. You gain access to our core services and (cg) is available to serve as your virtual CMO, Fractional Chief Marketing Officer, Marketing Director, Marketing Manager, Brand Manager, or whatever title sounds right. The weekly involvement is based on the plan selected and often ranges between 0.5-2 days per week. In collaboration with you, (cg) will develop a plan and then design the best marketing and management strategies to meet your priorities and budget. (cg) will manage the integrated program and be available to participate in a weekly or bi-weekly meeting.
In some cases, the digital media projects go beyond the scope of this plan and are handled as stand-alone one-time projects, but (cg) is always available to handle the planning, development, and execution of the project(s).
We Do It For You!
Involvement is based on the plan and (cg) can do the following:
Under our Brand Marketing Support Plan (cg) can provide:
✓ Access to our core services (Analysis, Strategy, Brand Development, Content Development, Consulting, Coaching, Support, Management)
✓ Integrated virtual management for your brand marketing project(s) and service providers
✓ Goal tracking and performance monitoring for all brand & marketing project(s)
✓ Creation, management, review, and analysis of your brand and marketing strategy
✓ Development of a feasible marketing plan and implementation oversight
✓ Leadership, design, and coordination of campaigns across appropriate channels
✓ Marketing budget management for all projects and initiatives
✓ Direct point of contact for all marketing and branding topics
✓ Execution, deployment, and result tracking for marketing and advertising campaigns
✓ Assurance that your content is in-line with overall strategy and objectives
✓ Data analysis to measure KPIs of activities and campaigns against goals
✓ Recurring review to identify and resolve issues before they become problems
✓ Ongoing reporting and actionable insights
✓ Advice and expertise when you need it
✓ Strategy and solutions when issues arise
✓ Guidance and insight when you’re stuck
✓ Support and accountability as needed
(cg) works with a limited amount of Marketing Support clients.
2 positions are currently open.
The best way to grow your business and increase sales is to build a brand marketing system to attract new customers, nurture existing ones, and elevate your brand’s position. The good news is, we can help!
While great products and service can help you retain customers and expand via word-of-mouth, a well built strategic brand marketing program can help your business grow and scale continuously. Think of it as an investment in your future success! According to Gartner’s 2020 CMO survey, companies spend an average of 11% of their annual revenue on marketing.
“The amount of revenue businesses allocate to marketing has increased steadily over the past 10 years, with average marketing percentage of revenue landing around 13% in 2021, compared to just 8% in 2011.
B2B Product industries allocate, on average, roughly 10% of revenue to marketing, which is similar to B2C Services (10.1%). B2B Services and B2C Product allocate higher numbers of 15% and 18%, respectively, of total revenue.” From a recent Hubspot article
We created the Brand Marketing Support Plan to assist startups and small businesses who want to grow, have a marketing budget, and are willing to invest in an integrated brand marketing support & management program custom tailored to help them achieve their business, brand, and marketing goals.
When to hire (cg) for management & marketing support?
- Things are not getting done on schedule.
- Sales and growth have stagnated.
- Your ambitions exceed your capabilities.
- Your message and presentation can be stronger.
- Your marketing budget is based on % of revenue or it can be.
- You want a partner to help manage your brand and marketing.
Corey Gonzalez a.k.a. (cg) can serve as your virtual CMO, Fractional Chief Marketing Officer, Marketing Director, Marketing Manager, Brand Manager, or whatever title sounds right.
Chief Marketing Officer (CMO)
The Chief Marketing Officer or CMO is generally responsible for planning, developing, implementing and monitoring the overall business marketing strategy. Some of the duties may include market research, pricing, product marketing, marketing communications, advertising and public relations.
The Marketing Director leads and guides the efforts of the marketing department. Marketing director duties might include overseeing assigned accounts or the entire marketing department, monitoring and evaluating project activities and results, and directing research efforts.
The Marketing Manager promotes the business, services, products, and brand. They develop marketing and pricing strategies, generate new business leads, and oversee marketing department staff. They also manage marketing budgets and analyze trends.
The Brand Manager is responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability. In their essence, brand managers are focused on achieving brand business objectives in the short and long term.
We get it. You’re busy and you need help with your marketing. You’ve tried working with agencies or marketing experts in the past and you haven’t found a good fit. We’ve been there too! We are not your typical marketing people, we have built and managed businesses outside of the marketing services industry. We bring a different perspective and our strategies and marketing approach are always brand-focused, customer-focused, and most of all, value-focused.
We are passionate about what we do and care a lot about helping our clients and partners succeed.
Corey is extremely knowledgeable in his field! He is able to simplify marketing, branding, and messaging so that you feel empowered to execute it in your everyday work life. His ability to see the big picture and then create actionable steps is priceless.
Spring Hill Chamber | Spring Hill, TN
Corey's knowledge and expertise never ceases to amaze me. I am very impressed at his level of performance in all areas of his job!
Business Owner | Orange County, CA
I love working with (cg)...he is smart, quick, down to earth, hard working, motivating, easy to work with, etc. His ideas for our business blows me away.
Business Owner | Spring Hill, TN
(cg) helped me gain a new perspective on my brand and business.
Author | Nashville, TN
(cg) is phenomenal! He truly cares about you and your business and takes care of the big things and also helps you weed through and pinpoint the small things. Corey helped me simplify everything!
Business Owner | Spring Hill, TN
Corey helps you break down the necessary steps to get your business unstuck and moving in the right direction, I recommend him and his skill set highly.
Business Owner | Murfreesboro, TN
(cg) build my brand from the ground up. They gave me the platform I needed to grow my business.
Business Owner | Spring Hill, TN
(cg) knows marketing inside and out and their strategy works!
Business Owner | Gulf Shores, AL
Simply amazing. (cg) knows how to make a website stand out. Thank you!
Producer | Los Angeles, CA
Our clients and partners are small businesses, mission-oriented organizations, exciting start-ups, driven entrepreneurs, leaders, rockstars, thriving small businesses, and cool brands who are passionate about what they do and deliver value to their audience. Ranging from startups to companies earning millions, they all have a vision of where they want to go and see value investing in the people and resources needed to get there.
Let’s say you fit one of these scenarios:
- You’re a startup or new entrepreneur looking to build your brand and grow your business.
- You’re an established business wanting to grow, increase sales, and improve customer engagement.
- You’re a thriving business wanting help managing your brand and marketing so you can get more done.
Our Brand Marketing Plan Approach:
(cg) meets with you weekly or bi-weekly via phone, Zoom, or in-person and works through the following focus areas until success is achieved:
1. Develop Your Strategy: With your collaboration, (cg) helps clarify your goals, analyzes your situation, identifies opportunities for growth, creates strategic plans to move forward, and develops effective brand solutions to help grow your business and achieve your business, brand, and marketing goals.
2. Strengthen Your Presentation: (cg) will help you clarify your message, strengthen your presentation, and position your brand and business for growth. If presentation enhancements are needed, (they usually are) he can guide and manage the in-house team through the development and design of the needed content and touchpoints. If you don’t have in-house resources available, we can develop and design the elements needed. With your input, we can ensure the presentation aligns with the brand and represents the business objectives before marketing efforts are deployed.
3. Promote Your Business: Here, (cg) will manage your brand, content, and marketing. We can work with your in-house marketing team or build an integrated outsourced program that fits your budget and specific needs. (cg) will partner with you to implement the plan, manage resources, keep focused on the goals, and provide ongoing brand and marketing support.
*To execute the work, it may be necessary to use internal or external resources.