Need help with brand marketing?
What I Do
Too many businesses and organizations operate below their potential. They aren’t positioning their brand to succeed or marketing what they do best. To help them tap into their potential, I created the CMO Support Plan to help those businesses who are looking for marketing support and management beyond the rigid, one-size-fits-all program others provide.
Clients of the CMO Support Plan gain access to all of our main services and I serve as their dedicated Chief Marketing Officer (CMO). I provide the necessary brand, marketing, and management solutions based on their objectives and budget. One simple monthly price for a ton of services. Some services I execute personally, others I lean on team members. In some cases, the design and digital media projects go above and beyond the scope of this plan and we need to treat them as separate one-time projects, but I am always there to manage and oversee the planning, development, and execution of the project(s).
My primary aim is building the brand equity with the target audience and generating revenue by increasing sales through successful marketing, using market research, pricing, product marketing, marketing communications, advertising and public relations.
How I Do It
My involvement is based on the plan selected and I provide the following:
- Access to all (cg) services
- Manage overall brand & marketing project(s) and resources
- Manage result and progress goal(s) for all marketing project(s)
- Create, manage, review, and analyze brand and marketing strategy
- Implement the marketing strategy and increase brand awareness
- Develop a feasible marketing plan and oversee the implementation
- Design, drive and coordinate campaigns across appropriate channels
- Control the marketing budget for all projects and initiatives
- Point of contact for all marketing and branding topics
- Execute marketing campaigns and grow the lead pipeline
- Produce high-quality content in-line with overall strategy and objectives
- Measure the performance KPIs of activities and campaigns against goals
- Provide ongoing reporting and develop actionable insight